With cyberattacks increasingly focused on small and mid-sized businesses (SMBs), security remains a major challenge for businesses today. In the past year, ransomware attacks have increased by 300% — and SMBs comprise between 50-75% of victims. Additionally, as security threats become more automated, indiscriminate, and sophisticated, businesses are faced with a higher rate of successful attacks.

To address this concern, Microsoft is purposefully investing in security solutions geared toward SMBs with the introduction of tools such as Defender for Business. With general availability expected in Microsoft’s Q4, Micro Defender for Business is a new standalone security solution designed to provide easy-to-use enterprise-grade endpoint security for businesses with up to 300 employees.Apps4Rent provides your first look at this exciting, cost-effective offering meant to empower SMBs to take control of their business’ security posture.

Why Choose Defender for Business?

Elevated Security for Your Clients Traditional anti-virus simply isn’t enough protection against today’s sophisticated cyberthreats. As an endpoint security solution, Defender for Business helps SMBs elevate their overall security posture beyond the capabilities of traditional anti-virus.

Defender for Business provides SMBs with an easy-to-use package that gives them enterprise-grade protection through technologies such as next-generation protection, endpoint detection & response, threat & vulnerability management, and automated investigation & remediation — all at an SMB-friendly price point.

Enterprise-Grade Protection

Security for all devices, with next-gen protection, endpoint detection & response, and threat & vulnerability management.

Easy to Use

Streamline onboarding with wizard-driven set up and recommended security policies activated out-of-the-box to quickly secure devices.

Cost-Effective

Endpoint security that keeps organizations productive and works with their IT without compromising budget.

Benefits for MSPs In addition to the features and capabilities clients receive, there are also benefits for partners who choose to offer Defender for Business:

–Reduce risk: AI-powered automation assists in increasing the security posture for your clients and their devices to quickly protect, detect, and respond to cyberthreats.

–Manage your clients with ease: Standardize with one solution across client devices, no matter which operating system they use. Combined with Microsoft 365 Lighthouse, you will be able to view security incidents across your clients.

–Grow revenue and reduce operational costs: Build higher-margin, standardized endpoint security services while reducing operational costs with a simplified security solution.

Upselling to the Broader Microsoft Portfolio Because security is top-of-mind for SMBs, MS 365 defender for Business is an excellent entry point for new clients who are interested in the Microsoft ecosystem. Once a client has gained interest in Defender for Business, it becomes easier to upsell to the broader Microsoft portfolio with other SMB offerings like Microsoft 365 Business Premium.

While Defender for Business can be sold as a standalone solution, the best part is that it will also be included in Microsoft 365 Business Premium! With the introduction of Defender for Business, Microsoft 365 Business Premium will offer a comprehensive suite of solutions for SMB needs that provides:

• Access to productivity solutions such as Office and Teams

• Enterprise-grade security for endpoint/device protection with Defender for Business

• Email and collaboration protection against phishing with Defender for Office 365

• Device management with Intune

• Identity protection and remote access with Azure Active Directory

• Data protection with Azure Information Protection & DLP

This only covers a fraction of the tools available when upgrading to Microsoft 365 Business Premium – providing great value in an easy-to-use package that comes without the additional costs of going for individual solutions.

To learn about Exchange Online MDM visit o365cloudexperts.